Wal Mart

Culture is a factor that every company has to put in consideration if they are to operate or successfully do business with another company from another country. It is so because culture influences the etiquette, business models, beliefs and also the modes of communication may also vary among other social, cultural aspects that affect business relations.

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It is because, the interpretation of certain gestures, modes of communication and also power relations determine the ultimate business related decision making and also models. It is therefore, paramount that one understands the culture of the others so as to be relevant and also exude indulgence that is vital for decision-making in international decision making and ultimately business relations (Martin et. al., 1992).

References
Hofstede, G. (2010). Culture and Organizations: Software of the mind. Third Edition. New
York: McGraw-Hill.

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