Public relations refers to the various methods that a company or an organization uses in disseminating messages about its services, products, or its overall image to its employees, customers, suppliers, stakeholders, or any other interested member of the community. The main goal of public relations in a company is to make the public think favorably about it and its offerings.
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In conclusion, PR should ensure that the tagline, graphic symbol, or the name used by a company to distinguish it from its competitors is protected ( Doug & Haynes, 2005). It is the duty of the public relations to ensure that no other business or person uses another company’s trademark as its own in addition to monitoring its use by the media.
Gregory, A. (2000). Systems theories and public relations practice. Journal of Communication Management Management, 4(3): 266 – 277.
Doug, N., & Haynes, J. (2005). Public Relations Writing. London : Sage Publications.