Starbucks Corporation is a global coffee company and coffeehouse chain founded in Seattle, Washington. It is the biggest coffeehouse company in the globe with at least 19,555 stores in 58 stores in 58 countries.
Starbucks Corporation sells espresso-based drinks, drip brewed coffee, hot and cold drinks, salads, coffee beans, hot and cold sandwiches and snacks, sweet pastries, and items like tumblers and mugs.
Throughout the Starbucks Entertainment division and Hear Music brand, the corporation likewise markets music, books and film. Most of the company’s items are seasonal and direct to the region of the store. Starbucks-brand ice cream and coffee are likewise available at grocery stores.
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Workers in every organization require something to keep them working. To most employees, the salary is enough to keep them working though it is not sufficient for employees to stay in a certain organization. Every employee should be motivated to work for that organization or company. Else, the quality of work for that employee deteriorates (Wilhelm, 2004).
Environmental analysis is an orderly process that begins from identification of environmental factors upon assessing their nature and affects that auditing them to get their effect in business upon making several positioning profiles (Zemke, 1999).
Business managers must be able to examine the business environment to grasp the chances or face available threats. Organizations need to establish their strength upon repairing the available weaknesses within the business environment.
Reichheld, Frederick F 2006, The Loyalty Effect, Harvard Business School Press.
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