Promotional and Pricing Strategy: Apple, Inc

Promotional and Pricing Strategy: Apple, Inc

Promotional and Pricing Strategy: Apple, Inc

Apple uses adverts as imperative promotional tools. Investing profoundly into it, Apple has already established advertisements on all local and international television networks, the internet, and technology magazines (Mohr et al., 2010, p. 39). Today, applying advertisement has confirmed to be helpful in retaining popularity and sales among its clients.

The other adopted promotional tool at Apple, is the common ‘personal selling’. Apple Stores hold many knowledgeable and youthful sales people who are meticulously trained in effective customer service and product information. By doing so, it establishes an accepting attitude of improving technology and drastically intensifies sales, and establishing a reputable corporate image that Apple enjoys.

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Apple is a tremendously successful company and for this reason they need to always be the market leaders. Rational and workable solutions therefore are necessary to enable the firm retain its position as a market leader. In the pricing and promotional strategies that Apple applies, a lot can still be changed to reap optimal benefits and be able to handle the hurdles that might accompany it.

References:
Kurtz, D. L. (2013). Contemporary marketing: David L. Kurtz. Mason, Ohio: South-Western Cengage Learning.

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