Anheuser-Busch Brewery Company is one of the largest brewing companies in the US. It is one of the top competitors in the brewery industry with a significant market share. Anheuser-Busch Brewery Company has also gained some stake in the world market share with a presence in more than 20 countries and an estimated market share of 25 percent globally. Although the alcohol industry has been faced with a series of threats, Anheuser-Busch Brewery Company has been able to survive the threats.
—————————Middle of paper—————————————
The market information is of great value since it will enable the company to make changes on their brands much earlier than their competitors. The same will also enable the company to position itself better than its competitors. The leaders should not take market research lightly, and they should allocate more resources to the same.
Bloombergbusiness. (2015). Retrieved July 22, 2015, from http://www.bloomberg.com/news/features/2015-06-25/can-craft-beer-survive-ab-inbev-
Pontinen, J. (2011). Beer Brewing Industry Over view. pp. 1-18.