Organizational Change:New Balance Shoe is one of the major manufacturing companies in the United States. The company is situated in Brighton locality of Boston, Massachusetts. It was established in 1906 under the name New Balance Arch Support Company. Its identity has remained among the top footwear makers in the sports arena.
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The process of change has a great demand on managers and executives of the organization. Kotter eight-step model offers a solid checklist for an effective change management process.
Appelbaum, S. H., Habashy, S., Malo, J., & Shafiq, H. (2012). Back to the future: Revisiting kotter’s 1996 change model. The Journal of Management Development, 31(8), 764-782
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