Marketing Promotion

Marketing Promotion

Marketing Promotion

Marketing Promotion:This paper will look at companies that can belong to department store and also the entertainment category at the same time. This paper will look at Foot Locker, a sports retail shop and compare it to other successful companies within the same industry such as Nike and Adidas. Foot locker has a customer communication strategy just like any other retail shop.

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This is because, if they give young stars something to identify with, then many people would also want to be associated with them and buy their products. This is evident because they have been making remarkable progress since they started recognizing athletes in high schools and college levels.

References
Pride, W. M., & Ferrell, O. C. (2010). Marketing. Australia: South Western Cengage Learning.

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