Marketing Plans

Marketing Plans

Marketing Plans

Marketing Plans:A marketing plan is the most important part of a business. It comprises a number of marketing actions to be acted upon over a set period. If the proposed marketing plan is acted upon, the business will achieve its objectives. A marketing plan contains objectives, strategies, budget, and sales forecast.

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A good marketing plan has measurable milestones that help the business stay on track. It also places the enables the business to remain in the control regardless of the changes in the marketplace. A marketing plan unites employees in a common effort and promotes teamwork, which helps the business grow.

References
Danna, D., & Porche, D. (2009). Marketing research. The Journal for Nurse Practitioners, 5(4), 294-295.

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