Marketing Plan for Saudi Aramco
Marketing Plan for Saudi Aramco:Saudi Aramco is a Saudi Arabian multinational oil corporation. The company is reputed as the global leader in oil production and distribution. The company has maintained its leading position in oil production and distribution since 1988.
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The contingency plan will be a complementary effort to the marketing plan. The planning committee shall devise a lightweight risk management plan to periodically review and mitigate the potential risks within the strategic marketing plan.
As a strategy of obtaining vertical integration, Saudi Aramco has maintained an industry trend to engage in strategic alliances and joint ventures. The strategy has been conceived as important in spreading risk as well as increasing competitiveness.
Valerie, M. (2006). Oil Titans: National Oil Companies in the Middle East. London: Chatham House.
Azzam, Y. S. (2006). Saudi Aramco’s Initiatives in Export Refining & Integrated Petrochemical Projects. Presentation to MEED Conference, 10-11
International Monetary Fund, (2012). International Financial Statistics.
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