Marketing Plan for Apple Inc
Apple Inc. is a giant in the technological industry, having sprout out from humble grassroots; the firm has grown to be amid the major recognized brands universally. However, based on the research and analysis carried out on a firm, various challenges were unearthed, and they pose a prodigious threat to the firm’s existence and competitive ability. Presently, the firm aims at launching a new brand of its distinct products to the market; the new iPad 4. From the previous research and analysis, Apple faces a tough market rivalry from giants such as Samsung, Blackberry, Lenovo, HP, and Google among others. Having this in mind, the launch of the new iPad 4 will have to be well done, else, the firm risks facing huge losses.
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However, this comes at a cost; the firm needs to define clearly the objectives to achieve this ultimate goal. Apple Inc. is dedicated to bringing the finest personal computing familiarity to scholars, tutors, creative experts, and users globally using its inventive software, hardware, and Internet assistances. However, Apple’s products are very expensive; at least 78% of those who own the products have an annual income of more than $25,000 (MacTech). Surprisingly, 91% of Apple’s customers will only upgrade to another Apple’s superior product rather than purchasing a competitor’s products.
Gartner (2013). Gartner says Smartphone sales grew 46.5% in second quarter of 2013 and exceeded feature phone sales for the first time. Retrieved from: http://www.gartner.com/newsroom/id/2573415