Marketing mix paper

Marketing mix paper

Marketing mix paper.

Marketing mix paper: The marketing mix is a marketing strategy consisting of 4Ps, product, price, promotion, and place. It entails selling the right product at the best place, the best price, and using the best promotional strategy (Smith & Taylor, 2006).

The right product should be of high quality in order to satisfy customers. It should be appealing to consumers in line with addressing the needs of consumers. The range of the product is an essential factor in marketing mix. It may be broadened to meet a wide range of consumers.

Setting up the right price for a specific product is one of the most important factors to consider when marketing as it is the source of sales revenue. The price is determined by the costs of producing a product, and what consumers perceive on the value of the item.

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a renowned sportsman to promote Gatorade brand. Later on in 2009, the company launched a Pepsi throw back campaign, which aims at offering a drink with only the sugar content that is found in the original product.

Promotions have served to increase the sales of the business’s products greatly. Without promotions, customers, especially in overseas would probably not know the existence of the product.

Although advertisements and other forms of products promotion may be quite expensive, they are advantageous in the long run. Increased promotions to all countries can play a great role in improving the company’s profits more than ever before.


Deshpande, R. (2001). Using market knowledge. Thousand Oaks, Calif: Sage Publications.

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