Marketing:In the current culture of self-service, personal selling is indeed destined for extinction. Retailing initially started as personal selling, where the salesperson is selling an item to a client. Several decades ago, the increased retailing led to efficiencies through division of labor as well as retailers and customers both benefited.
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Decline: at this phase, competition is taking over the market share that a business operates in. Businesses may at this point cut marketing costs so as to sell the goods at favorable prices. For example, a company selling smartphones may be affected by introduction of other innovative phones in the market.
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