Jet Blue Case Study

Jet Blue Case Study

Jet Blue Case Study

Jet Blue Case Study: The strategic issue and the problem described by the case is the position of the Jet Blue in the industry at the time the industry had uncertainties and difficulties orchestrated by the skyrocketing prices of jet fuel in the period between 2002 and 2008.

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The company should launch international flights to other countries. The flights should be direct. The direct flights would cut down on the cost incurred in taxes while the aircrafts have to stop in many counties and airports because these would incur additional taxes.

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  • Length: 1688 Words (5)
  • Rating:Stronger Essays
  • Price: $25