Importance of Digital Media in Organizations

Importance of Digital Media in Organizations

Importance of Digital Media in Organizations.

Importance of Digital Media in Organizations: The use of digital media systems has changed how organizations reach out to prospective and current customers. Digital media such as e-books, the social media, and web videos has been a major contributor to booming businesses in the recent past.

Nowadays, one can communicate with clients from any part of the world through the internet, the social media has made the world a global village, in this regard, once a promotional message is uploaded either on Facebook or twitter, it soon goes viral.

Cisco Digital Media Systems is one of the most vibrant trends kicking in the digital world; it has reached organizations and permanently changed how they look. This paper takes a case study of a K-12 District School that has totally enhanced its operations through the use of digital media.

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integrating both approaches creates a better student and administrative system. The use of Digital media has proved to be a crucial aspect in achieving the efficiency. And effectiveness of any organization.

The case study of Mobile County School District has shown how a K-12 school developed its education, community outreach, and administrative systems through social media.

Similarly, organizations are using digital media and social media platforms to enhance their business operations. As well as cutting down on operational costs. This means that the digital media is an indispensable part of every organization, we should all invest in this noble tool to realize success.


Cisco. (2009). K-12 School District Improves Communications with Community. Cisco    publications.

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