Google Internet Company

Google Internet Company

Google Internet Company

Google Internet Company:It is an international corporation in the U.S that focuses on internet services and products. Customers of the Google Internet Company get services such as cloud computing, online advertising, numerous searches and use of software. The company was founded in September 4, 1998 and has its headquarters in Mountain View, in the U.S. (Meyer, 2000, p. 14). The paper seeks to address the market segments, strategies and forces of competition and their relationship to the strengths, weaknesses, threats and opportunities of the Google Internet Company.

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It should also make use of the forces of competition especially on matters concerning the competitors. Preventing the competitors from entering a particular market is much easier than trying to survive when they are already in the market. Again, it is important for Google Company to adopt strategies that can maximize its strengths and eliminate the weaknesses. When there are market opportunities, the company should not hesitate but should pursue them before the competitors realize them.

Porter, M. E. (1979). How competitive forces shape strategy (pp. 21-38). Boston: Harvard Business Review.
Govindarajan, V., & Gupta, A. K. (1992). Linking control systems to business unit strategy: impact on performance (pp. 646-668). Springer US.

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