Fourth order design principles

Fourth order design principles

Fourth order design principles

In today’s business world, many businesses are coming up, but there are others that are crumbling down. Whenever a new business comes into existence, the mangers have a clear vision, goals and objectives which they intend to achieve after a certain period. Upon the launch of a new product, competitors become more aggressive as they try to outdo the new product by either bringing a better one or a counterfeit which they sell at cheap prices or thus destroying the market share.

Organizations are, therefore, trying to understand how they could address the high level of competition as well as producing products that last in the market for a longer period. The fourth order of design could provide some of the answers that managers are seeking. Thus, the paper shall be discussing how fourth order design principles encourage an added emphasis on design thinking in lieu of design creation in the industry setting.

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Design thinkers need to be social with other departments both within and outside the organization because it is such cooperation that helps one to get the inspiration and creative ideas needed for design thinking. Optimism is also crucial for a designer thinker since the positive attitude is what drives one to continue attempting various options even when so many others fail.

Optimism also helps a design thinker to approach something in a different way from what others are doing. Not many managers are willing to try unique methods. It is a habit among many organizations to follow what has been previously experimented and proved to be successful because it minimizes costs. However, manager’s support and optimism can help design thinking in lieu of design creation in the industry setting.

Work Cited
Ambrose, Gavin, and Paul Harris. Design Thinking. Lausanne: AVA Academia, 2009. Print.
Bell, S.J., (2010). ‘Design Thinking’ and Higher Education. Inside Higher ED. Retrieved from https://www.insidehighered.com/views/2010/03/02/design-thinking-and-higher-education on 2/11/2014.

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