Emerging from the industrial and economic boom in Japan during the 1980s, Japanese artists, architects, and designers found motivation in the union between the pop culture of America and Japan’s volatile consumer technologies.While the designers each possess a unique viewpoint on the cloth construction, they also happen to share the love for an artistic collaboration in the growth of their collections, image, and marketing. A distinct aesthetic which is manufactured tends to be exaggerated, also hyperbolic, in the modern fashion house of Japan.
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Kawakubo’s empire integrates an industrially stimulated socialist work ethic that has a nearly obsessive desire to supply clothing as the ever-changing product of the sociocultural environment, mentioning both Futurism and Neo-Realism in advertising and runway collections. Miyake makes garments which celebrate the movement and vitality of the body, especially referencing the Japanese and American kinds and covering them with couture tailoring so as to communicate the unconventional global aesthetic.
Azuma, N. (2002). Pronto moda Tokyo-style – emergence of collection-free street fashion in Tokyo and the Seoul-Tokyo fashion connection. International Journal of Retail & Distribution Management. doi:10.1108/09590550210420819.
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