Dunkin Donuts Business Plan

This paper seek to develop a business plan for Dunkin’ Donut as a donut and coffee company. The mission statement is to make and serve the freshest and most delicious coffee and donuts and courteously in modern. the Dunkin’s Donuts franchise will be guided by twelve principles and values that the company believes guide every employee and assist the company to success. The company values and principles act as guidelines, including honesty, requiring employees to be true to themselves and customers being served.

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The store manager partner with the general managers and coordinating quarterly store crew meeting to share practices with shift crew and promote store growth and performance. Store manager has the role of monitoring performance of customer service and the level of morale of store workers. Evaluation of employees’ performance is crucial for understanding underlying problems that need to be fixed.

Reference
Boone, L., & Kurtz, D. (2014). Contemporary Marketing, Update 2015. Cengage Learning.

  • Length: 1432 Words (5)
  • Rating:Stronger Essays
  • Price: $25