Discussion Article on principles of marketing

In the modern world, business marketing has undergone significant transformation. New marketing principles have replaced traditional aspects of marketing. The new marketing principles have incorporated technology and other features of the modern world. Technological changes offer businesses various channels to communicate with their consumers. Web sites, TV channels and applications include the different avenues that businesses utilize to market their products to the consumers.

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Another key marketing principle entails utilization of innovation teams in businesses. Innovation teams are involved in identifying and evaluating existing and emerging business opportunities. An active innovation team will ensure the sustainability and profitability of a business. Another key marketing principle stated in the article includes separating strategy and innovation in business. Separation of innovation and strategy ensures that neither of the two fundamental aspects is overlooked in business. The article underscores the importance of building a close relationship with consumers to ensure their loyalty and participation.

References
4 Principles of Marketing Strategy In The Digital Age. (n.d.). Retrieved from http://www.forbes.com/sites/gregsatell/2013/04/16/4-principles-of-marketing-strategy-in-the-digital-age/2/

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