Developing a Public Relations Plan.
Developing a Public Relations Plan: Susan G. Komen for the cure, America’s largest breast-cancer charity organization organizes for the prevention and treatment of breast cancer patients across the nation.
The organizations uses donations from the public to conduct awareness on breast cancer, its advocacy, research on the cancer, education, and social support programs across the U.S. To this point, the organization boasts 100,000 volunteers across the globe and a partnership in more than 50 countries.
The organization remains one of the most trusted nonprofit organizations in the U.S and retaining the highest ranking on Charity Navigator of four stars. “The Susan G. Komen Breast Cancer Foundation’s mission is to eradicate breast cancer as a life-threatening disease by advancing research, education, screening, and treatment.
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public and will in helping us gain our public confidence back. If the management agrees with the idea of withdrawing the statement and agreeing to fund planned parenthood mammograms, then we would create a special department that will handle planned parenthood mammograms.
The organization will tell the public that the stopping the fund was not meant to be permanent but rather a temporary measure considering the increased rate of breast cancer among school going children which the organization was planning to focus more energy and fund.
This will make the public feel guilty for rushing into making the organization take the decision and through this; the organization will have gained a good public trust.
Bernstein, J., & Bonafede, B. (2011). Manager’s guide to crisis management. New York: McGraw-Hill.
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