Consumer Behaviour

Consumer Behaviour

Consumer Behaviour

Consumer Behaviour:Consumer behavior refers to why people make decisions before they buy a product or service and how they do it. One main goal of a manufacturer is to understand this consumer behavior so as to know the areas to work on and meet the consumer’s demands. The consumer is the final user of a manufacturer’s product and they determine the success of a manufacturer.

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Gatekeepers are technically secretaries; they control the flow of information among other parties in the buying center, including those who deal directly with buyers and the suppliers.

References
Hoyer, W. D., Maclinns, D. J., & Pieters, R. (2012). Consumer Behavior. CengageBrain.Com.

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