Consumer Behavior

Consumer Behavior

Consumer Behavior

Consumer Behavior:Classical condition is the development of behavior through repetition and relation. The theorist said that the dogs related the meat to the balls after several trials. In the end, the dogs salivated on hearing the bell before seeing the food. A company that sells soft drinks should advertise these products associating them with fun. For example, it can put up many advertisements that show youth having fun while using the goods. The repetition of these advertisements makes the consumer believe that using this commodity promises fun and results to increase in the number of people consuming it.

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It makes the buyer purchase goods immediately. Family is an important aspect that affects the consumer behavior. It helps to design one’s attitude and behavior. The influence of parents is critical because of their perception on religious, lifestyle, and preferences. One’s children and spouse have more influence on the decision (Kardes, Cronley & Cline, 2011) . The number and age of children influence the type and size of the purchase made. These two parties have a great role in the consumer behavior. The family affects how the buyer looks at purchases more than other social factors.

Kardes, F. R., Cronley, M. L., & Cline, T. W. (2011). Consumer behavior. Mason, OH: South-Western, Cengage Learning.

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