Conceptualizing a New Product or Service Division of an Existing Business

Strategic planning is essential for success of the business, particularly emerging one. When firm commits itself to a particular strategy the image and competitive advantage that are tied to the strategic plan. This paper seeks to discuss the strategic plan that will map out the path to Magellan Health Services, Inc. The definition of business and customers is evident in the company’s mission statement with intended future of the company is consolidated in the mission statement.

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The core principles, mission statement and vision statement assist Magellan Health Services, Inc., operate in accordance with the strategic direction. The mission statement lets clients, shareholders and employees realize the firm is committed to serve customers’ needs. It’s crucial to listen to the need of clients, develop the quality health care approaches to improve health outcomes.

Reference
Pearce, J. A., & Robinson, R. B. (2009). Strategic management. Formulation, implementation, and control (11th Ed.). New York, NY: McGraw-Hill.

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