Comprehensive Strategic Plan for Google Inc

Comprehensive Strategic Plan for Google Inc

Comprehensive Strategic Plan for Google Inc.

Comprehensive Strategic Plan for Google Inc: This paper will discuss a comprehensive strategic plan for google. First, an analysis of Google’s competitors: Microsoft, yahoo and Amazon analyzed.  A critical analysis of Google’s operational and business strategy follows that. Then Google’s approach to corporate strategies that include vertical integration, diversification and Google’s global reach.

The comprehensive strategic plan (CSP) is extrapolated from the critical evaluation of business and corporate strategy and based on the degree in which strategy is aligned to support Google’s espoused values and support its mission.

The CSP includes strategic recommendation and measures in three areas: change to either corporate or business strategy, leverage resources that can drive sustained competitive advantage and align organization structure and management to enable resources and capabilities that will drive sustained competitive advantage. With the advent of the internet, competition within the industry of searching the web

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Because of the rapid growth in industries revolving around technology and the Internet in particular, many opportunities present themselves to Google currently and in the near future. Internet and mobile advertising growth lead the way for the increasing importance of Search Engine Optimization for marketers.

Using data collected from searches and Chrome, more data on users becomes more readily available. Possibly the most important up-and-coming necessity for innovative companies such as Google is the availability for users to have all of their information in one account through cloud computing.


Casson, M. (2004). Multinationals and world trade: vertical integration and the division of labour in world industries. London: Allen & Unwin.

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