Globalization can present companies with many challenges and benefits. For GM, the growth of the Chinese automobile market has presented a tremendous opportunity. Investing heavily in factory facilities and test tracks, GM has positioned itself to be prepared for the anticipated sales growth to 21 million cars in 2013 (compared to an estimated 15 million cars in the US). In this case, GM has not focused on globalization simply to capitalize on “cheap labor,” but rather moving into markets where consumer demand is growing.
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Samsung’s policy of equal opportunity helped them to gain a competitive edge at the time since it raised the morale and encouraged hard work in all its employees who suddenly had to become more competitive (Patterson et al. 2013). At the same time, the women who had previously been discriminated against now had reason to work hard and to be more competitive. The practice may have given Samsung a competitive edge especially in Korea and in the region as they were pioneers of the equal opportunities in the work place and in the application of Humanism in the workplace. The idea of Humanism can be said to have worked out well for the company as it has grown in leaps and bounds since the inception of these principles.
Chang, S. I. (2012). Study on human resource management in Korea’s chaebol enterprise: a case study of Samsung Electronics. The International Journal of Human Resource Management, 23(7), 1436-1461.
Dao, V., Langella, I., & Carbo, J. (2011). From green to sustainability: Information Technology and an integrated sustainability framework. The Journal of Strategic Information Systems, 20(1), 63-79.