City Branding

City Branding

City Branding

City Branding:This paper discuss city images, particularly the ways they are used as brands and ways they promote urban and regional development. City imaging assists in changing the way it is perceived to a potentially valuable assets in their renewal and survival in the modern era. City imaging are gradually regarded as valuable and flexible assets that has to do with changing the perception of people towards the city as a center of economic development and innovation. Both public and private sectors are developing the enthusiasm to establish strategies from urban rekindling and revitalizations. Efforts have been made to construct good-looking urban spaces and expand the urban setting for the purpose of attracting investors and visitors.

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City branding strategy is crucial in appealing internal investments and international project capital, appealing and preserving skills knowledge workers, attract and maintain companies, attract visitors and tourist and new citizens.

Reference
Anttiroiko, A. V. (2014). The Political Economy of City Branding. Routledge.
Donald, S., & Gammack, J. G. (2007). Tourism and the branded city: Film and identity on the Pacific Rim. Aldershot, England: Ashgate.

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