Chern\’s Case Study

The most qualified candidate according to the scoring done was Maria Cruz with a score of eight followed by Sharon Simmons, Parvathi Naryan, Vera Levitt, Alex Turing, Chris Prender, and Julia McKnight. The least qualified was Ben Hirch. Maria also scored the highest in relevant experience, communication skills and Knowledge. That makes her the most qualified candidate and Ben Hirch was the least qualified candidate.

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By carrying out internal assessments of the sales associates in the company, Chern can score their productivity and efficiency as well as understanding the individual strengths of its sales associates. In this way, the company is able to identify the sales associates with the most potential for particular jobs within the company. By doing this, the company also ensures that it is able to promote the most appropriate individuals for particular sections within the company.

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