Case study

Chipotle Mexican Grill (CMG) has various core competencies that bring about its success in the food industry. The Company emphasizes on high-quality food without compromising on its affordability. Additionally, their services are quick; making customers prefer them over the competition. Another of Chipotle Mexican Grill’s core competencies is the Company’s ability to use healthy ingredients. Since people are increasingly aware of their health, customers tend to favor healthy foods. In their fast casual workplaces, healthy ingredients are used to meet the needs of the healthy conscious consumer.

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The Company should invent more environmentally friendly ways in their processes to add more appeal to the customers. Such an idea raises the customer’s expectations of a restaurant in sustainable values and ideals, thus deepening customer loyalty and maximizing profits and growth

  • Length: 1284 Words (15)
  • Rating:Powerful Essays
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