Google’s Business and Corporate Level Strategies.
Google’s Business and Corporate Level Strategies: Google is a multinational corporation in America that specializes in internet-based products and services. Some of the products offered by Google Inc. include internet search, software, cloud computing, and online advertisement.
The corporation was founded by Sergey Brin, and Larry Page in 1996 while they were studying computer science in Stanford University. In 1998, Google Inc. would be incorporated as a privately owned company, followed by the initial public offering in August 2004.
Google’s mission has always been “to organize information in the world and make it universally useful and accessible.” Throughout time, Google Inc. has constantly used its superior business and corporate level strategies to innovate new products, differentiate, and emerge competitively among its major competitors like Yahoo and Microsoft (Google Website).
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The differentiation strategy is the most important business level strategy for Google as it has always driven the company to a competitive edge ahead of competitors such as Yahoo! and Bing, and kept the company afloat in both fast cycle and slow cycle markets.
Some of the corporate level strategies include Stability strategies; retrenchment strategies; growth strategies; and combination strategies whereby the combination strategy is the most important strategy. That the company as being a combination of the three other strategies.
These strategies have kept Google as the global leader in search engine advertising as well as other businesses amidst competition in both fast cycle and slow cycle markets.
Bolten, S. E. (2000). Stock market cycles: A practical explanation. Westport, Conn: Quorum Books.
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