branding strategy

The company’s brand name is Dermont hotel and pleasure lodges and pleasure lodges. Since the business is concerned with offering pleasure crises and get away cottages, the brand name is structured to offer he client an immediate visualization of what to expect from the hotels; a is a pleasurable experience.

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The hotel will engage in marketing through the media and through participation in travel and hotel expos. This is anticipated to grow the hotel’s clients and revenues by 50% in the first 6 months and to double the occupancy by the end of the second year. This will be assisted by the expansion of the hotels capacity in terms of beds in the flagship hotel as new sections are completed and in the cottage segment as more cottages are completed.

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