The Multinational Corporation I choose for this final paper project is the Coca-Cola Company. Founded in 1886, the corporation’s headquartered is in Atlanta, Georgia. The Corporation is a beverage company that distributes and manufactures coke, diet coke, as well as other soft drinks globally. The company mainly offers nonalcoholic drinks, including still beverages and sparkling beverages.
The sparkling beverages comprise ready-to-drink nonalcoholic beverages with carbonation, for instance, carbonated waters and spiced up waters, and carbonated energy drinks (Pendergrast, 2013). The still beverages of this company comprise nonalcoholic beverages lacking carbonation, including enhanced and flavored waters, non carbonated waters, non carbonated energy drinks, juice drinks and juices, ready-to-drink coffees and teas, and sports drinks.
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Additionally, it provides flavoring ingredients, beverage ingredients, sweeteners, and fountain syrups, in addition to powders for distilled water products. Furthermore, the corporation licenses its technology to third parties and suppliers.
Brazil is among the largest Coca-Cola Company markets, accounting for about 7% of the drink giant’s worldwide volumes. This country’s refreshment beverage market worth approximately $43 billion in the year 2013, with in excess of 11.3 billion gallons volumes. According to a number of estimates, Coca-Cola takes nearly 27% of the Brazilian beverage industry market share (Aswathappa & Dash, 2014).
Pendergrast, M. (2013). For God, country and Coca-Cola: The definitive history of the great American soft drink and the company that makes it.
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