Blue Cross Blue Shield

Blue Cross Blue Shield

Blue Cross Blue Shield.

Blue Cross Blue Shield: Medical care is such an essential facility that should be accessed by every person. The high cost of medical care sometimes was a challenge to low income earners such as teacher.

This brought about the idea of instituting a prepaid plan under insurance to ensure that everyone can access better health care services by paying a minimum annual premium, which can cater for his/her medical bills in case of hospitalizations.

Blue Cross Blue Shield (BCBS) began operating in 1920s as one of the insurance companies. For a long period, it has been confirmed as the best and most reliable insurance company in United States.

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BCBS ensures that it customers enjoy the best out of the services they offer. The customers are offered a prestigious card that has the details of the company as well as customer’s detail.

The company has broad networks and its panel of hospitals and doctors is big ensuring that customers can access medical services at their convenience. The insurance cover can be use internationally hence people travelling to different states or different countries can utilize their services.

The company also has some internal and external challenges. Despite the challenges, BCBS has managed to maintain the biggest market share in the industry. The success is attribute to proper management and large network.


Betancourt, J. R., Green, A. R., Carrillo, J. E., & Park, E. R. (2005). Cultural competence and health care disparities: key perspectives and trends. Health affairs, 24(2), 499-505.

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