BIG Case Assignment IMAX

Porter’s Five Forces Analysis embodies the theoretical framework that is useful in conducting industry analysis and development of business strategy. According to the model , the five forces that determine competition within a particular industry range from the intensity of rivalry among the industry players, the level of risk of entry for new competitors or barriers to entry, the buyers’ bargaining power, suppliers’ bargaining power and the threat of substitute products and/or services.

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I believe the decision to increase the number of Hollywood movies in IMAX format will not dilute the IMAX brand. Rather, I believe it will serve to strengthen the brand mainly because there is an increased demand for Hollywood productions in the market coupled with the need for large screen or 3-D viewer experience. Consequently, increasing the number of these production in the IMAX format will drive sales for IMAX and increase its popularity as well.

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