’s Strategy's Strategy’s Strategy.’s Strategy: is an international electronic commerce company in the United States. It is the world’s largest online retailer. One of Amazon’s goals is to build a place where people can find and discover anything they want to buy

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the company should also develop other strategies that will increase the number of customers as well as its revenues.

Ward, J, & Daniel, E 2012, Benefits management: How to increase the business value of your IT project,

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